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Kindred Capital
Kindred Capital

SEO Content Manager FTC



Marketing & Communications
London, UK
Posted on Tuesday, February 20, 2024
What is Flagstone? What is Flagstone?

Flagstone is many things. An online savings platform, reinventing how individuals, businesses, and charities manage, protect, and grow their cash. A diverse group of people, bound by a collaborative spirit, and shared purpose. And lastly, a thriving, profitable business – where smart people do their best work.

Each definition shares a common thread: our unique culture. It's our pride and joy. And our competitive advantage.

A feel for our culture:

To revolutionise the savings market, we need to be at our best. But high performance takes more than talent – it takes a culture of kindness, respect, and growth.

That's why we're building a diverse, inclusive community, where your voice is heard and valued. Where, with close support and room to develop, you can surpass even your own expectations. And be rewarded for it.

We may not change the world, but we can change the world of financial technology. And all it takes is a winning mix of drive, talent, and empathy. Our culture celebrates all three.

But enough about us. Let's talk about you.

Does this sound like you?

A SEO content manager with experience in financial services. Has multiple years of experience writing compelling content that aligns with SEO and content marketing strategies. A real eye for detail and ability to ensure accuracy, consistency, and quality of content assets. You keep up to date with SEO development and trends and love to share learnings with your team and beyond.

What you'll do:

As SEO Content Manager, you will deliver SEO-focused content to support our growth. You will be to create high quality content that resonates with our client and financial adviser target audiences, as well as work to drive organic traffic to our website and improve the performance of our key non-branded search terms.

Key responsibilities:

  • Oversee the entire SEO content creation and activation process – from keyword research, ideation, copywriting, sign off, and publishing.
  • Develop data or insight-led content to produce unique stories that are worthy of valuable backlinks.
  • Outreach – engage with industry influencers to acquire high-quality, appropriate backlinks from authoritative sources.
  • Maintain strong relationships with internal and external stakeholders.
  • Project management, sticking to deadlines and prioritising tasks and projects.
  • Using data analytics tools to measure4 performance of SEO and content.
  • Developing actionable reports for senior management on learnings and insights for optimisation.
  • Manage compliance sign-off process to ensure all content meets regulatory requirements and standards.

What you'll bring:

  • Excellent knowledge of SEO principles and keyword research strategies.
  • Ability to plan a production roadmap, and create and optimise content for search engines while maintaining high-quality and relevance.
  • Link-building expertise in financial services with ability to effectively foster relationships and secure opportunities with industry influencers and brands.
  • Strong copywriting, editing, and proofreading abilities with sound grammar and spelling.
  • Ability to craft engaging, informative, and persuasive content while adapting to tone of voice.
  • Experience using SEO software tools such as Google Search Console, and Semrush or Ahrefs.
  • Working knowledge of CMS platforms (we use Umbraco).
  • Robust data analysis and interpretation skills to drive decision-making.

How we reward you:

At Flagstone, the benefits extend beyond false gifts like "fruit and snacks". Instead, we invest in your health, wealth, and professional development. Here's a selection of our benefits:

  • Private healthcare
  • Life insurance (four times your annual salary)
  • Dental/optical care
  • Electric Car Scheme
  • Matched pension contributions (5%)
  • Income protection
  • Around the World in 90 days (remote working)
  • £1,000 annual learning bursary
  • 25 days holiday (plus bank holidays)
  • Remote working kit
  • Employee share scheme
  • Additional 3 days community and charity leave each year
  • Quarterly half days for Wellness leave
  • Flexible bank holidays
  • Gym discount

All are welcome.

At Flagstone, we're assembling a diverse team that defies our industry's norms. Think this role could suit you? We encourage you to apply, no matter your background.