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Kindred Capital
Kindred Capital

Performance Marketing Lead - US Remote



Marketing & Communications
New York, NY, USA
Posted on Tuesday, March 26, 2024

Do you want to use your data skills, Meta Ads expertise and passion for user psychology to change how people live their intimate relationships?

You could be a paid social manager at a leading DTC agency, or a performance marketer working for a high-growth DTC brand. Either way, the lives and sexual wellbeing of billions across the globe depend on you, and you should apply for our Performance marketing lead role now.

This is a unique opportunity to be in charge of growing an outsized performance marketing budget, as well as to expand your expertise to CRO, paid search, attribution modeling, CRM, and more. The right candidate will have the chance to grow and shape the role around them. Finally you’ll get to join a category-defining company during the most pivotal time and understand what happens behind the scenes at the fastest growing VC-backed tech companies.

Before we talk about our product and mission, let’s be clear that although we’re tackling men’s sexual problems right now, you don’t need to be a guy to apply. We want to hear from candidates of all genders. We believe that if we solve these problems, everyone will benefit.

At Mojo, we’re sexually enlightening mankind.

Sexual problems can be embarrassing, we’ve been there. That’s why we’re changing the narrative around issues in the bedroom.

We believe that good sex starts in your head, so we’re not here to push pills or offer quick fixes to the 50% of Millennials and Gen Z who now suffer with psychological issues in the bedroom. Nope, our app is created by the world’s best sexual wellbeing specialists to help our members lead thriving and healthy sex lives 💪. We are looking for someone that is excited to be part of that.

We’ve had crazy global growth, with over 250,000 members in 150 countries and counting. We’re backed by two of Europe’s top VC firms, and you might even have seen us on the front cover of the Sunday Times.

Check us out here: https://mojo.so

The Role

You’ll work closely with our Paid Social Creative Strategist and copywriter and report to our Head of Growth. You will take ownership of our fast-growing paid social and search accounts and look beyond these to drive growth at Mojo through new channels.
We are an app-first experience and believe that we can have a huge effect on people's lives. In fact we know we can. Our members' handwritten thank you letters telling us we have changed their lives and saved their relationships or helped them start a family tells us so. It also means that your work putting Mojo into the hands of those that need us will have a profound human impact across the world.

As we are an early-stage start-up, there is room for you to have a huge impact on the future of the company and a large amount of autonomy to shape your role and get stuck in. You should be comfortable adapting your role and responsibilities as the company grows. We expect this might consist of:

  • Turbo-charging our Meta ad account and conducting systematic creative and strategic testing to figure the fastest and most cost-efficient ways to grow it
  • Take ownership of our Google Ads account, manage our paid search activity and help us expand to other inventory (Display, Youtube)
  • Help our creative strategist build a best-in-class performance creative strategy that leverages user psychology and platform best practices
  • Driving improvements in profitability from Meta and Google ads campaigns in collaboration with the Head of Growth and Paid Social Creative Strategist
  • Taking on primary responsibility for performance monitoring, alerting, including rapidly investigating performance breaks, coordinating responses and ensuring resolution

We are building a team of people that have real ownership over the business. To be successful here, you should be willing to roll your sleeves up and get your hands dirty on anything that will help the business be more successful.